217 South Main Street, Viroqua, Wisconsin 54665
VIVA Gallery is a small, vibrant, unpretentious gallery shop in the town of Viroqua, WI in southwestern Wisconsin; specializing in original, limited edition contemporary art and craft by area artists/design makers. The gallery is an independent and locally supported artists cooperative. Please visit, we are located at 217 So. Main St. in Viroqua, WI. 54665, We share space with the Viroqua Public Market. Phone us at 608•637•6918.

Jerry Riness • August Guest Artist



Jerry Riness defines himself as a brick layer.
He's an artist, a cowboy artist. He paints exquisite scenes that reflect the beauty of the West: its people, Native Americans, cowboys and their animals. His is not the romantic Wild West from the movies—his work depicts real life on the frontier.