Jamie Heiden our April Guest

 The Weight of the World

The Brilliance of the Ordinary

In April, VIVA Gallery in Viroqua welcomes photographer Jamie Heiden as guest artist. Jamie describes her art as “finding a little fairytale every day,” and her photographs are perfect illustrations of that statement.

Jamie captures images that are familiar slices of time and then applies textures with watercolors or through digital manipulation, resulting in photographs that are characterized by soft lines, muted colors and undefined depths. Testimony of the universal appeal of her work are her awards— Jamie received the 2010 and 2011 Best of Photography award from Madison’s Art Fair Off the Square, and won the 2010 and 2011 People’s Choice Award at both the Art Fair on the Green in LaCrosse and the Driftless Area Art Festival in Soldiers Grove.

The gallery’s First Thursday will again be followed by a dinner next door at Rooted Spoon Kitchen Table. A set menu of local, seasonal foods, inspired by the artist’s work, will be offered for $21.00. Please make reservations by calling (608) 627-2223 or emailing rootedspoon@gmail.com.
Meet Jamie and view her work at VIVA’s First Thursday reception on April 5 from 5:00pm to 7:00pm. The gallery is located at 217 South Main Street in Viroqua. For more information about this and future First Thursday events, contact the gallery at 608-637-6918 or info@vivagallery.net. You may see Jamie’s work at the gallery throughout the month of April, as well as the work of 17 member artists.